AV Greenwich: Graphic Design

During my long-term collaboration with AV Greenwich, I have led and delivered a wide range of creative projects, including posters, banners, certificates, welcome packs, merchandise, competition tracksuits, and medal designs.

Over several years, I have supported the club’s growth from a start-up initiative into a well-established rhythmic gymnastics organisation within its local community. Throughout this period, I have guided multiple logo refinements and a full rebrand, ensuring the visual identity evolved alongside the club’s development while remaining consistent and recognisable.

AV Greenwich operates as a sister organisation to Friendship Society, a Ukrainian-led educational community that offers programmes in mathematics, English, art, rhythmic gymnastics, and Russian language. As part of this wider network, the branding reflects values of friendship, learning, and inclusivity. A pastel palette of pinks, blues, and purples was intentionally used to communicate warmth, creativity, and approachability.

Promotional materials were strategically displayed on billboards and outside local schools, successfully attracting consistent new enrolments. As the club expanded, I developed cohesive merchandise for squad teams and competition wear to strengthen athletes' identity and pride. I also designed bespoke medals for in-house competitions, ensuring visual consistency across every brand touchpoint.

This ongoing role demonstrates my ability to build, adapt, and sustain a brand identity over time — supporting both creative direction and tangible business growth.