Fashion Promotion Module Final Assignment: Promotional activities and tools for Golf Wang

In my second-year Fashion Promotion module, I developed a disruptive communications strategy for Golf Wang, the bold, colour-saturated streetwear label founded by Tyler, the Creator. Following in-depth sector, competitor, and consumer research, I identified an opportunity to further elevate the brand’s cultural positioning through immersive digital engagement and artistic collaboration.

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To amplify Golf Wang’s playful, eccentric identity, I proposed a collaboration with animation artist Rhymezlikedimez. Both creatives share an expressive, surreal visual language and an unapologetic individuality, making the partnership feel authentic

To amplify Golf Wang’s playful, eccentric identity, I proposed a collaboration with animation artist Rhymezlikedimez. Both creatives share an expressive, surreal visual language and an unapologetic individuality, making the partnership feel authentic rather than strategic. The collaboration was designed to strengthen Golf Wang’s presence as a culture-shaping brand, pushing it higher within the competitive perceptual landscape.

The first promotional activation was an NFT giveaway, introducing exclusivity and digital collectability to the brand’s community. I designed the NFT artwork to merge both creative identities and developed a mock Instagram rollout centred around the

The first promotional activation was an NFT giveaway, introducing exclusivity and digital collectability to the brand’s community. I designed the NFT artwork to merge both creative identities and developed a mock Instagram rollout centred around the hashtag #ourcrib — transforming the campaign into a shared digital space that celebrated individuality and belonging.

NFT Designs

NFT Designs

The second activation was an immersive hybrid launch event — a livestreamed experience blending physical and virtual worlds. Functioning as a shoppable, moving lookbook, the event allowed viewers to engage in real time through live chat while purchas

The second activation was an immersive hybrid launch event — a livestreamed experience blending physical and virtual worlds. Functioning as a shoppable, moving lookbook, the event allowed viewers to engage in real time through live chat while purchasing pieces worn during the stream. This interactive format mirrored Golf Wang’s energetic, community-driven ethos while embracing the evolving digital landscape.

To extend the campaign’s impact, I created a PR package concept that fused both artists’ distinctive aesthetics, reinforcing the #ourcrib narrative and strengthening the sense of creative community at the heart of the brand.

To extend the campaign’s impact, I created a PR package concept that fused both artists’ distinctive aesthetics, reinforcing the #ourcrib narrative and strengthening the sense of creative community at the heart of the brand.